Week 11: Final Evaluation

Advertising is an amazing way to promote a product, and I would have never understood what this meant if it wasn't for this class. I believe I've came along way from when I started to now. I came into this class not knowing anything about the details and thoughts that were put into advertising. I didn't know that a good ad campaign actually matter. When I watch TV at home, I don’t skip through the commercials, I watch them. I’m now able to give a judgment, like wow that’s good, or that’s a bad commercial, what were they thinking? List common forms of advertising and describe major uses of each form. Advertising takes many forms from the earliest days of radio and television, there have been commercial sponsorship of broadcast programming, a sponsor would subsidize a radio or television program, thereby gaining an outlet for its advertisements. Commercial advertising takes many forms, from single print advertisements to campaigns in any media to sponsorship to branded utilities.  I've gained so much knowledge in this class towards advertising that I’m honestly amazed, I understand that you need to really consider your audience and the product you are trying to advertise. I know truth and feeling can go a long way. I would say I did very well in this class, besides just two classes that I've missed throughout the whole course. I know I’m a very good student and I've managed to succeed all of my requirements in the classroom.

Analysis of Project in the Real World

Advertising is something great to know about, it's good to understand how this world works, and not to mention how fun it is to come up with creative ideas. I guess it's a good advertisement if it's true and also makes you feel something. “First thoughts can be very useful, as they often are the most direct for the public—but they are often so obvious, they don't really tickle people. It is often the marriage of the first thought with a twist that works … it's just that twist that takes so long to come up with! I push myself by questioning if it feels familiar and imagining how I would react to the work if I came across it while judging an awards scheme, or what the papers would say.”-136 When i had came up with the idea for the PS4, it was easy for me, I personally can relate to this ad, there was a time when there will be new games and new systems. My boyfriend will be on it 24/7, and then I started playing with him, of course there were games that I liked playing, but it was something we can now both do together. "In advertising, when you draw upon common experiences-funny, sad, bittersweet-people usually relate to them. The responses from people should be something like: "Yep, that's how it is!" (pg 82) Don't Neglect them, Play with Them! As cheesy as it sounds, it works.Something also that is smart when referring to advertising is connecting with your audience in a way that you don't necessarily understand the meaning but you can feel it. “We felt that the time was right for the brand to not tell people that it made you feel good—but to elicit that feeling,” 127 People can relate to a product if its true to them, the feeling that they get at just looking at a picture can make a product successful. If the audience is able to relate to that feeling then wanting the product can achieve great goals in their personal life. " A critical component is learning about the audience- the targeted, specified group of people at whom you are aiming your message, design, and solution." (pg 16) 

Week 10 EOC: What Makes A Good Campaign

Viewers will notice it.

For my campaign for the PS4 viewers will definitely notice it. Not only because its a new system and customers are waiting for it. But also we want a new kind of viewer to want it. GIRLS, with playstations new  campaign, Don't neglect them, play with them. Girls are now going to want the system, they will notice it.

It starts a dialogue between the brand and consumers.
The reason it will start dialogue is because we have never created any type of promotion that will be enduring to women. This is why it will be so different, we usually always target the boys whether its for the system or games, but this time since we have newer features the the PS4 is providing we want to have the girls in it as well.

Your core idea is elastic—you can create many ads based on the original theme.

Yes, we can definitely create a variety of ads, not only is it aimed at the younger crowd, and we can always promote new games for the system with new features, but now we can make a promotion involving women, whether its couples or just girlfriends. 

It will surprise people.
It will definitely surprise everyone, we want people to talk about it, not only our competitors but everyone, with new games and new features, and a new way of promotion. We hope to get positive feedback for our new system

Creative Content

For the Creative Content a good way to advertise is always through TV commercials. This reason why is because a variety of people watch TV, not only that but timing has to be acknowledged. Ofcourse we have our obvious channels like MTV, VH1, our children channels, and now we have our women to think of. "A television commercial has to do several things to get people to watch and to keep from zapping or texting or retrieving a snack or checking their email or doing something else." (pg 219) When making a commercial, it cannot be boring, it needs to be at least one or two minutes long, and we need to make sure our audience can feel something. They can laugh and smile, and say Hey, that was a damn good commercial. We want our audience to enjoy what they see, not only enjoy it but want it as well.“TV Commercials Offer Too Much of a Good Thing All Over Again,”-126 In a commercial, it's good to tell a store, say what your ad means, I know we are able to get things easily understood, and straight to the point but it's also nice to just tell a story. People like that, having a little more to say, and with a commercial you can definitely do that. “The World Is Made of Stories, not Atoms.”-198

Promotion

“In print, you have two or three seconds to capture someone's attention. If you lose the consumer in the first second, you've lost 'em. Period.” (pg 220) When promoting your product, you can have ads, commercials, and even stores can do the promotion for you. In my case, I decided to make an ad, not only can it be in magazines, but Gamestop can also have ads around its store. “4 million pixels means you won't miss a thing”-162 An ad is made by having a photo taken,  and being able to promote your product, in ways that you need to show creativity and have fun with it. People don't want to see something that brings their mood down, they want to smile and be happy. Promoting your product has to start of with an idea, a million and one ideas. A great idea comes with a pencil and paper filled with your imagination.“fresh new way of commenting on life in a blend of drawing and caption.”-119 Once you have something you like, just blend words together, your slogan will eventually come to you, and it will sound great. Get your drawing and put the caption on it. Bang! You are set and ready to promote. “Once you generate an ad idea, you need to evaluate it, testing it for functionality and creativity. Most ideas require refinement to strengthen them and to ensure they will work in practice.” (pg 76) 

The Big Idea

“Integration is never an afterthought. Forcing together disparate parts and shoehorning creative doesn't make a campaign ‘integrated.’ Instead, strive for ideas that are integrated at the core and work gracefully together between platforms.”-192 The play station has always made a great impact in the gaming world, not only did I, myself play the very first play station, but I've always preferred Sony Play Station then any other system out there. Its just the way its setup, it comes with a lot of great games,it comes with a blue-ray player, it just has a variety of features that you can't complain about.  “Why settle when you can Select,”-121 An amazing way to attract customers is by doing what we know they will love, in our case, we want to be able to do something different and let it be known that there are systems that are not only for boys, that girls can tag along with gaming also. Our slogan is "Don't neglect them, play with them", knowing that the boys always go crazy over new games, new systems, we decided to do things differently and aim our campaign to both boys and girls.“An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design.“  (pg.68). We also understand that there's a wide range of competition out there, and a lot of ads are similar, they always promote the same type of advertisements, but for the PS4 we totally want to create different ads, we want for everyone to love what we are doing, our features have a share button, we can now use promotion that are networked to facebook.   “To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now.” (pg 107) 

Week 9: For those who think young

This commercial for Selena Gomez is aimed at teens, Selena Gomez is one of the top celebrities that the younger generation have looked up to. The commercial is filled with teens having a good time, laughing and seems like they are causing some trouble. Shes walking around spray painting a wall,. with all of the other teens. The commercial ad is for NEO, an addidas line, which now Selena is the NEW FACE. "LIVE YOUR STYLE" is there slogan, and now with open minds, style of teens have been trending. This is why the commercial is for those who think young.

This other commercial is for Nicki Minaj Pepsi commercial. The commercial plays some of her music, and shes performing at a concert. The reason why this Pepsi is aimed at the younger crowd is because the only people that attend her concerts and like her are the younger generation. Even though Pepsi is a drink for everyone, This commercial only portrays the younger generation.