Thursday, January 17, 2013

EOC Week 2

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I found this as by Sisley, and must I say I've never heard of this clothing line, but all of her ads are very different and unique, its hard not to know of this line. This photo totally makes you question what the hell is going on? Obviously we all know what people think about bananas but what are they trying to say? There's a banana in his underwear, and in the next picture he's eating the banana? (Gay Perhaps?)


Again, here's another Sisley ad, and I love this one. Key word: Fashion Junkie. My thoughts would say coke whore, but there's no cocaine in this photo, they're getting high off of clothes. The girls get a hype of shopping for clothing.


I personally thought this wasn't a great ad for Dolce & Gabbana, to me this says, this girl is so hot that every guy wants a piece of her, and to be malicious, she chose a guy and let the other guys watch, but I read that people thought of it very controversial and it seemed like they were portraying gang rape, I think its important to get your point across and this is definitely not the right way on doing so. There could always be more then one way of reading a photo, don't get the wrong idea out. 





Wednesday, January 16, 2013

Week 1, EOC: MY VOICE


Fashion Professional! You see them all around, in T.V, magazines, with celebrities, absolutely everywhere, and then there’s me, how I am supposed to compete with all these professionals in the future. EASY! I know I’m extremely dedicated, I know that with my hard work, keeping my focus, and following my heart, I will make it one way or another. This is what I've wanted since 8th grade and I will keep on working on it until I've made it. I love everything that has to do with fashion, and even if I start off small and make my way up, I will know that I’m on the right path to success. I always get the “Why Fashion” question? Well, why do something for the rest of your life and be unhappy? Being a fashion professional is beneficial to me by being involved in something I enjoy rather then having to wake up every morning doing something I hate for years to come. I rather work in an environment that I’m passionate about and at the end, I wouldn't call it working. Fashion to me is being able to express yourself rather then having to say it, and I would love to help people be happy by what they wear, I want to be able to be apart of their happiness just by what they have on, you can make a million people feel good about themselves just by what they have on.
Being a fashion professional will give me my purpose in life, what everyone in the world searches for, I know I will find it by fulfilling my dreams, and while fulfilling those dreams, I will be making people happy. Making my dreams reality is also helping those people that need that little boost on loving who they are.

EOC Week 1: VW Lemon


The VW Lemon ad has impacted the advertising world ever since it first came to America. Doyle Dane Bernbach introduced the Beetle with the ad that seemed effortless, that possessed a revolutionary approach to marketing. It connected with consumers, successfully integrating European small design into a culture with a big lifestyle. This ad, along with others from the campaign, was the first to represent a perfect balance of image, copy and simplicity, setting a benchmark that has inspired advertisers to do better ever since. http://www.writingfordesigners.com/?p=1731 People loved that a company was willing to kid itself in public, and no one responded more to the Beetle or its advertising than America's vaunted "baby boomers." As these children of postwar affluence came of age in the 1960s, they embraced Volkswagens as a way to show rejection of what they saw as the materialism of older generations. Besides, Volkswagens were cheap to buy and run, and they were easily fixed. http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm
Ad agencies began imitating the DDB approach to ad making, it became a movement that industry professionals now refer to as the creative revolution, it was in this period when creativity mattered the most. The movement of the beetle continued across the land, and a threat was on the horizon, though Volkswagen increased sales throughout the 1960s to remain America's top-selling foreign make, its share of the import-car market withered from 67 percent in 1965 to a less commanding 51 percent by decade's end. It was DDB that pioneered the concept of art directors and copywriters working together.
http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all The lemon ad will go down in history, and we will always go back to realize how much of an impact it has made.