In this Christmas ad by Hoover, it suggest that women want things like a vacuum, its giving a message that tools that women need to work around the house will make them happy. Just because the role of a women was to take care of the kids, cook, and clean, doesn't mean that they wouldn't want a nice coat, or even jewelry. The ad is obviously saying that women should not even think of getting out of the role of being a house wife, lets keep on putting her to work!
In this Dove ad, it shows how happy this women is under her skin, Dove has been starting a new campaign about women and how beautiful they should feel under their skin, there's no need to make other people happy, especially a man. But you need to make yourself happy, Dove has been letting women know that as long as they are happy, and they feel great with their body there's no need to change that. In this ad Stacy is saying that she won't change for anyone, she's healthy and she's going to be proud.
Both of these ads have come along way when it comes to women, women are now treated like they're beautiful, people admit that they are intelligent, they are allowed to feel beautiful no matter what. They have a voice, unlike the first ad, women are no longer house wives unless they choose to be one.
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