Analysis of Project in the Real World

Advertising is something great to know about, it's good to understand how this world works, and not to mention how fun it is to come up with creative ideas. I guess it's a good advertisement if it's true and also makes you feel something. “First thoughts can be very useful, as they often are the most direct for the public—but they are often so obvious, they don't really tickle people. It is often the marriage of the first thought with a twist that works … it's just that twist that takes so long to come up with! I push myself by questioning if it feels familiar and imagining how I would react to the work if I came across it while judging an awards scheme, or what the papers would say.”-136 When i had came up with the idea for the PS4, it was easy for me, I personally can relate to this ad, there was a time when there will be new games and new systems. My boyfriend will be on it 24/7, and then I started playing with him, of course there were games that I liked playing, but it was something we can now both do together. "In advertising, when you draw upon common experiences-funny, sad, bittersweet-people usually relate to them. The responses from people should be something like: "Yep, that's how it is!" (pg 82) Don't Neglect them, Play with Them! As cheesy as it sounds, it works.Something also that is smart when referring to advertising is connecting with your audience in a way that you don't necessarily understand the meaning but you can feel it. “We felt that the time was right for the brand to not tell people that it made you feel good—but to elicit that feeling,” 127 People can relate to a product if its true to them, the feeling that they get at just looking at a picture can make a product successful. If the audience is able to relate to that feeling then wanting the product can achieve great goals in their personal life. " A critical component is learning about the audience- the targeted, specified group of people at whom you are aiming your message, design, and solution." (pg 16)