Promotion

“In print, you have two or three seconds to capture someone's attention. If you lose the consumer in the first second, you've lost 'em. Period.” (pg 220) When promoting your product, you can have ads, commercials, and even stores can do the promotion for you. In my case, I decided to make an ad, not only can it be in magazines, but Gamestop can also have ads around its store. “4 million pixels means you won't miss a thing”-162 An ad is made by having a photo taken,  and being able to promote your product, in ways that you need to show creativity and have fun with it. People don't want to see something that brings their mood down, they want to smile and be happy. Promoting your product has to start of with an idea, a million and one ideas. A great idea comes with a pencil and paper filled with your imagination.“fresh new way of commenting on life in a blend of drawing and caption.”-119 Once you have something you like, just blend words together, your slogan will eventually come to you, and it will sound great. Get your drawing and put the caption on it. Bang! You are set and ready to promote. “Once you generate an ad idea, you need to evaluate it, testing it for functionality and creativity. Most ideas require refinement to strengthen them and to ensure they will work in practice.” (pg 76)