Competitive Analysis

The competition for the Play Station 4 well have to be the Xbox 720, its rumored that Microsoft is indeed releasing a new Xbox console. These two systems are the main gaming console for an individual, they both have great components, and both offer different and similar things. “The great subjects of online video are stunts, pranks, violence, gotchas, virtuosity, upsets and transformations.”127 Boys love violence, they enjoy games that involve shooting, and killing.

·      How do they draw customers and clients? The way Xbox draws its customers it by being an existing customer. Prior customers choose their console because they have had the prior product, they enjoy the video games for that console, not only do they enjoy the games, but for ex. Halo is only an Xbox game. This is one of the main points on how they draw their customers. Also Xbox advertises with commercials, and inside stores.

·    What amenities or facilities are offered that you don't have?    Something that Xbox has that we don't are the games. Some games are only for the Xbox.

·      What challenges are they facing? The challenges are having to compete, how do you grab an audience that loves the Xbox, you need to come up with something creative that not even your competition can relate.