Wednesday, March 13, 2013

Week 10 EOC: What Makes A Good Campaign


Viewers will notice it.
For my campaign for the PS4 viewers will definitely notice it. Not only because its a new system and customers are waiting for it. But also we want a new kind of viewer to want it. GIRLS, with playstations new  campaign, Don't neglect them, play with them. Girls are now going to want the system, they will notice it.

It starts a dialogue between the brand and consumers.
The reason it will start dialogue is because we have never created any type of promotion that will be enduring to women. This is why it will be so different, we usually always target the boys whether its for the system or games, but this time since we have newer features the the PS4 is providing we want to have the girls in it as well.
Your core idea is elastic—you can create many ads based on the original theme.
Yes, we can definitely create a variety of ads, not only is it aimed at the younger crowd, and we can always promote new games for the system with new features, but now we can make a promotion involving women, whether its couples or just girlfriends. 
It will surprise people.
It will definitely surprise everyone, we want people to talk about it, not only our competitors but everyone, with new games and new features, and a new way of promotion. We hope to get positive feedback for our new system

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