The Big Idea

“Integration is never an afterthought. Forcing together disparate parts and shoehorning creative doesn't make a campaign ‘integrated.’ Instead, strive for ideas that are integrated at the core and work gracefully together between platforms.”-192 The play station has always made a great impact in the gaming world, not only did I, myself play the very first play station, but I've always preferred Sony Play Station then any other system out there. Its just the way its setup, it comes with a lot of great games,it comes with a blue-ray player, it just has a variety of features that you can't complain about.  “Why settle when you can Select,”-121 An amazing way to attract customers is by doing what we know they will love, in our case, we want to be able to do something different and let it be known that there are systems that are not only for boys, that girls can tag along with gaming also. Our slogan is "Don't neglect them, play with them", knowing that the boys always go crazy over new games, new systems, we decided to do things differently and aim our campaign to both boys and girls.“An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design.“  (pg.68). We also understand that there's a wide range of competition out there, and a lot of ads are similar, they always promote the same type of advertisements, but for the PS4 we totally want to create different ads, we want for everyone to love what we are doing, our features have a share button, we can now use promotion that are networked to facebook.   “To create something fresh, you need to know what has already been done. You've seen millions of ads in your lifetime and probably know what looks, feels, and sounds stale by now.” (pg 107)