Wednesday, February 13, 2013
Week 5 EOC Super Bowl Ad
Wednesday, February 6, 2013
EOC Week 4: Role of Women in Contemporary Advertisements
In this Christmas ad by Hoover, it suggest that women want things like a vacuum, its giving a message that tools that women need to work around the house will make them happy. Just because the role of a women was to take care of the kids, cook, and clean, doesn't mean that they wouldn't want a nice coat, or even jewelry. The ad is obviously saying that women should not even think of getting out of the role of being a house wife, lets keep on putting her to work!
In this Dove ad, it shows how happy this women is under her skin, Dove has been starting a new campaign about women and how beautiful they should feel under their skin, there's no need to make other people happy, especially a man. But you need to make yourself happy, Dove has been letting women know that as long as they are happy, and they feel great with their body there's no need to change that. In this ad Stacy is saying that she won't change for anyone, she's healthy and she's going to be proud.
Both of these ads have come along way when it comes to women, women are now treated like they're beautiful, people admit that they are intelligent, they are allowed to feel beautiful no matter what. They have a voice, unlike the first ad, women are no longer house wives unless they choose to be one.
Thursday, January 17, 2013
EOC Week 2
3 Advertisements
Again, here's another Sisley ad, and I love this one. Key word: Fashion Junkie. My thoughts would say coke whore, but there's no cocaine in this photo, they're getting high off of clothes. The girls get a hype of shopping for clothing.
I personally thought this wasn't a great ad for Dolce & Gabbana, to me this says, this girl is so hot that every guy wants a piece of her, and to be malicious, she chose a guy and let the other guys watch, but I read that people thought of it very controversial and it seemed like they were portraying gang rape, I think its important to get your point across and this is definitely not the right way on doing so. There could always be more then one way of reading a photo, don't get the wrong idea out.
Wednesday, January 16, 2013
Week 1, EOC: MY VOICE
Fashion Professional! You see them
all around, in T.V, magazines, with celebrities, absolutely everywhere, and
then there’s me, how I am supposed to compete with all these professionals in
the future. EASY! I know I’m extremely dedicated, I know that with my hard
work, keeping my focus, and following my heart, I will make it one way or
another. This is what I've wanted since 8th grade and I will keep on
working on it until I've made it. I love everything that has to do with
fashion, and even if I start off small and make my way up, I will know that I’m
on the right path to success. I always get the “Why Fashion” question? Well,
why do something for the rest of your life and be unhappy? Being a fashion
professional is beneficial to me by being involved in something I enjoy rather
then having to wake up every morning doing something I hate for years to come.
I rather work in an environment that I’m passionate about and at the end, I wouldn't call it working. Fashion to me is being able to express yourself rather
then having to say it, and I would love to help people be happy by what they
wear, I want to be able to be apart of their happiness just by what they have
on, you can make a million people feel good about themselves just by what they
have on.
Being a fashion professional will
give me my purpose in life, what everyone in the world searches for, I know I
will find it by fulfilling my dreams, and while fulfilling those dreams, I will
be making people happy. Making my dreams reality is also helping those people
that need that little boost on loving who they are.
EOC Week 1: VW Lemon
The VW Lemon ad has impacted
the advertising world ever since it first came to America . Doyle
Dane Bernbach introduced the Beetle with the ad that seemed effortless, that
possessed a revolutionary approach to marketing. It connected with consumers,
successfully integrating European small design into a culture with a big
lifestyle. This ad, along with others from the campaign, was the first to
represent a perfect balance of image, copy and simplicity, setting a benchmark
that has inspired advertisers to do better ever since. http://www.writingfordesigners.com/?p=1731 People loved that a company was willing to kid itself in public, and no one
responded more to the Beetle or its advertising than America 's vaunted "baby
boomers." As these children of postwar affluence came of age in the 1960s,
they embraced Volkswagens as a way to show rejection of what they saw as the
materialism of older generations. Besides, Volkswagens were cheap to buy and
run, and they were easily fixed. http://auto.howstuffworks.com/1960-1969-volkswagen-beetle4.htm
Ad agencies began imitating
the DDB approach to ad making, it became a movement that industry professionals
now refer to as the creative revolution, it was in this period when creativity
mattered the most. The movement of the beetle continued across the land, and a
threat was on the horizon, though Volkswagen increased sales throughout the
1960s to remain America 's
top-selling foreign make, its share of the import-car market withered from 67
percent in 1965 to a less commanding 51 percent by decade's end. It was DDB
that pioneered the concept of art directors and copywriters working together.
http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all The lemon ad will go down in history, and we will always go back to realize how
much of an impact it has made.
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